The paradox of choice

I’m currently reading a book that helps my “maximizer” tendencies. I always want the best option available and I usually suffer to get it (wasted time, wasted cognitive energy, etc.).

I understand that, in order to have a happier life, I should create rules for choosing and take the “good enough” option (be a “satisficer”). How do you know when an option is good enough? If you have a threshold in mind for as many decisions as you can, then things are simpler. I have a rule of thumb for wearing jackets, for instance, so I don’t have to choose each day what to wear and then be unhappy anyway with my choice because of so many other options left behind.

For the maximizer in you, make yourself a present and read Barry Schwartz’s book The Paradox of Choice: Why More Is Less.

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