Behaviour change: the COM-B model

Earlier this week, at the Designing and Characterising Behaviour Change Interventions event, UCL Centre for Behaviour Change launched a useful tool for those interested in behaviour change interventions: The Behavioural Change Wheel. Based on the COM-B model (capacity, opportunity, motivation and behaviour), the Wheel offers valuable insights into designing and implementing strategies for behaviour change, by synthesising 19 behaviour change frameworks and policies to a theoretical analysis of the target behaviour in context.

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(source here)

The COM-B model is a new method of specifying intervention content in terms of their Behaviour Change Techniques (BCTs), and has been pioneered at UCL. More here.

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